Are Your Calling Cards Bland? Here's How To Make Them Stand Out

When setting up a business selling calling cards, you will have to deal with a prepaid calling card manufacturer or even an international calling card factory. That being said, a prepaid phone card manufacturer isn’t going to tell you what is the perfect design for your business. It is up to you as a business owner to decide what is bland and how you can make your calling cards stand out above the rest. Here are some tips to consider to make an appealing looking calling card.

 

Pick Colours That Stand Out

Colour on the card is one of the important features of a calling card. For years companies have been making adjustments to colouring schemes and more. Although a lot of research around colour psychology is factual, the reality is the results are muddied for a variety of reasons. A study looked into that and found that personal preferences, experiences, cultural differences, and more, muddy the effects on colours. So no matter what colours you’ll use some may find it bland, some will find it appealing.

 

At the same time, another study called Impact Of Color In Marketing, found 90% of snap judgements to be based on colour alone. So when it comes to the “right” colours to suggest to a prepaid calling card manufacturer, the end goal here is you want to predict the emotions of people when they are purchasing your cards, as more research suggests.

 

So when dealing with a prepaid phone card manufacturer, focus on the emotions you want people to draw out of customers as a business. Follow that by selecting the corresponding colours. Let these colours represent the emotions you want to draw out that’ll define your company’s brand.

Keep The Design Simple

 

Harvard Business Review in 2012 once took a survey with multiple CEOs and marketing experts on what makes customers “sticky” (i.e. willing to buy their products repeatedly, recommend it to others, and likely to purchase). They looked at a variety of variables including price, brand perception, and more. One of the most common themes that arose was “design simplicity”. This same principle can be used when printing cards through a international calling card factory or a prepaid calling card manufacturer in your country.

 

As much as colour is important, it’s also important to ensure that your design is simple and doesn’t have too much conflicting colours. That same study found that companies who made the decision process easier had customers who were 9% more likely to repurchase and 115% more likely to recommend it to others.

 

Although there isn’t much thought that goes into calling cards, making it easy to set up and use  helps. But even making the decision process easier is beneficial. Choosing colours that resonate with your brand and how you want your customers to react can help a lot.

Select Your Prepaid Calling Card Manufacturer Today!

 

With these two key elements in mind, you want to be working with a prepaid phone card manufacturer that is accommodating with that. This can very challenging in certain cases, but with Guangzhou Rich Color Printing, they can assure you that you’ll have a high quality and low cost calling card that’s perfect for you! Take the time to profile your ideal customer and what you want them to feel and start designing from there with the help of Guangzhou Rich Color Printing!